Parker Zinn
Over the course of four successful collection launches, I partnered with the brand to develop a comprehensive brand guide, design a new logo, and build a fully responsive Shopify website. The site featured an integrated CMS for instant inventory updates and a streamlined checkout experience, with a strong focus on mobile optimization to support the brand's growing customer base.
For the 2nd collection, I refined the website I already designed by maintaining visual consistency. With this new collection, I translated the new photography and items into a luxurious sticky-scrolling experience. I also integrated Shopify and Shop checkout to create a seamless end-to-end shopping flow.
