Parker Zinn
Parker Zinn
Visit Site : parkerzinn.com
Visit Site : parkerzinn.com
Made-To-Order Hand Knit Garments
Made-To-Order Hand Knit Garments
E-commerce Web Design
Shopify
Logo and Brand Identity
Package Design
Problem
Problem
A disconnect between the digital interface and the quality, style, or brand identity of the clothing.
A disconnect between the digital interface and the quality, style, or brand identity of the clothing.
A disconnect between the digital interface and the quality, style, or brand identity of the clothing.
The website’s design, non-responsive phone translation, and overall user experience do not reflect the aesthetic or value of the products being sold, which could lead to user confusion, reduced trust, and lower conversion rates.
The website’s design, non-responsive phone translation, and overall user experience do not reflect the aesthetic or value of the products being sold, which could lead to user confusion, reduced trust, and lower conversion rates.
The website’s design, non-responsive phone translation, and overall user experience do not reflect the aesthetic or value of the products being sold, which could lead to user confusion, reduced trust, and lower conversion rates.
Approach
Responsive web flow to maintain trust in users.
Responsive web flow to maintain trust in users.
Responsive web flow to maintain trust in users.
The project included developing a comprehensive brand guide, designing a new logo, and building a fully responsive website optimized for Shopify with a connecting CMS system for instant clothing stock updates for the best converting checkout, focusing on the mobile application.
The project included developing a comprehensive brand guide, designing a new logo, and building a fully responsive website optimized for Shopify with a connecting CMS system for instant clothing stock updates for the best converting checkout, focusing on the mobile application.
The project included developing a comprehensive brand guide, designing a new logo, and building a fully responsive website optimized for Shopify with a connecting CMS system for instant clothing stock updates for the best converting checkout, focusing on the mobile application.
Results
Focused on mobile application
Focused on mobile application
Focused on mobile application
With over 60% of web traffic coming from mobile and 51% of consumers preferring mobile-optimized sites, I adopted a mobile-first strategy. I focused on optimizing hierarchy, imagery, and load speed. Most users arrived via Instagram or Google, so I drew from leading fashion sites that use immersive visuals, bold typography, and minimal navigation to keep viewers engaged. This strategy was a success, as 93% of Parker’s visitors came from mobile.
Given that over 60% of internet traffic originates from mobile devices and 51% of consumers are more likely to purchase from mobile-optimized sites, I prioritized a mobile-first design strategy. For Parker’s site, 93% of views came from mobile users, reinforcing the importance of optimizing layout, hierarchy, and imagery for smaller screens.
Given that over 60% of internet traffic originates from mobile devices and 51% of consumers are more likely to purchase from mobile-optimized sites, I prioritized a mobile-first design strategy. For Parker’s site, 93% of views came from mobile users, reinforcing the importance of optimizing layout, hierarchy, and imagery for smaller screens.
Impact
Impact
Translating Kitschy Luxury into Digital Impact: 13K Views in 4 Weeks
Translating Kitschy Luxury into Digital Impact: 13K Views in 4 Weeks
Translating Kitschy Luxury into Digital Impact: 13K Views in 4 Weeks
Over a two-month period, I led the rebranding of Parker Zinn into a playful yet luxurious sustainable knitwear label. Through close collaboration with the client, I carefully curated a UI that balanced visual appeal with functionality, ensuring it aligned with the brand’s aesthetic while optimizing the user experience for sales. After launching, I established SEO foundations for the new name and domain, to increase search engine traffic and drive future growth.
Over a two-month period, I led the rebranding of Parker Zinn into a playful yet luxurious sustainable knitwear label. Through close collaboration with the client, I carefully curated a UI that balanced visual appeal with functionality, ensuring it aligned with the brand’s aesthetic while optimizing the user experience for sales. After launching, I established SEO foundations for the new name and domain, to increase search engine traffic and drive future growth.
Over a two-month period, I led the rebranding of Parker Zinn into a playful yet luxurious sustainable knitwear label. Through close collaboration with the client, I carefully curated a UI that balanced visual appeal with functionality, ensuring it aligned with the brand’s aesthetic while optimizing the user experience for sales. After launching, I established SEO foundations for the new name and domain, to increase search engine traffic and drive future growth.
Logo
Logo
"Rabbits carry gentleness, play, and protection…"-Parker Zinn
"Rabbits carry gentleness, play, and protection…"-Parker Zinn
"Rabbits carry gentleness, play, and protection…" -Parker Zinn
A rabbit emblem, inspired by the punch cards of vintage knitting machines, was chosen to reflect both the founder’s childhood memories and the meticulous craftsmanship behind each garment. This symbol not only honors the brand’s roots but also embodies its core values of delicacy, intentionality, and high-quality materials.
A rabbit emblem, inspired by the punch cards of vintage knitting machines, was chosen to reflect both the founder’s childhood memories and the meticulous craftsmanship behind each garment. This symbol not only honors the brand’s roots but also embodies its core values of delicacy, intentionality, and high-quality materials.
A rabbit emblem, inspired by the punch cards of vintage knitting machines, was chosen to reflect both the founder’s childhood memories and the meticulous craftsmanship behind each garment. This symbol not only honors the brand’s roots but also embodies its core values of delicacy, intentionality, and high-quality materials.
Next Project
Next Project
TeamUp
TeamUp
B2B Pickup Sports App Startup with support from Columbia's Almaworks Accelator
B2B Pickup Sports App Startup with support from Columbia's Almaworks Accelator
Brand Identity
Investor Pitch Deck
