Parker Zinn FW25-26
Parker Zinn FW25-26
Visit Site : parkerzinn.com
Visit Site : parkerzinn.com
Made-To-Order Hand Knit Garments
Made-To-Order Hand Knit Garments
E-commerce Web Design
Shopify
Klaviyo
Impact
Impact
63K views in the first week + 966% increase in gross sales
63K views in the first week + 966% increase in gross sales
63K views in the first week + 966% increase in gross sales
For the new collection, I refined the website I already designed over the summer by maintaining visual consistency. With this new collection, I translated the new photography and items into a luxurious sticky-scrolling experience. I also integrated Shopify and Shop checkout to create a seamless end-to-end shopping flow.
For the new collection, I refined the website I already designed over the summer by maintaining visual consistency. With this new collection, I translated the new photography and items into a luxurious sticky-scrolling experience. I also integrated Shopify and Shop checkout to create a seamless end-to-end shopping flow.
FW26
FW26
Design Decisions
Design Decisions
Mega Menus
Mega Menus
As the website and store continued to grow, we refined the website structure to better showcase new collections and support an expanding product catalog.
As the website and store continued to grow, we refined the website structure to better showcase new collections and support an expanding product catalog.
However, the hamburger menu was maintained on mobule for ease in access.
However, the hamburger menu was maintained on mobule for ease in access.
Design Decisions
Design Decisions
Font system
Font system
Adding an additional font family that will add to the systems in place and changing color swatches to be consistent across collections.
Adding an additional font family that will add to the systems in place and changing color swatches to be consistent across collections.
Newsletter
Newsletter
Powering stronger audience connection through Klaviyo integration
Powering stronger audience connection through Klaviyo integration
Powering stronger audience connection through Klaviyo integration
As I shaped the brands image, we wanted to focus on customer connection. Through updates and behind-the-scenes garment production stories, the newsletter strengthens brand affinity and fosters an exclusive, luxury-oriented community.
As I shaped the brands image, we wanted to focus on customer connection. Through updates and behind-the-scenes garment production stories, the newsletter strengthens brand affinity and fosters an exclusive, luxury-oriented community.
Next Project
Next Project
Parker Zinn Process
Parker Zinn Process
Made-To-Order Hand Knit Garments
Made-To-Order Hand Knit Garments
E-commerce Web Design
Shopify
Logo and Brand Identity
Package Design
