S.E.L.F.
S.E.L.F.
Students for Ethical Living and Food,
A Student-led Community
Students for Ethical Living and Food,
A Student-led Community
Social Media
Social Media
Social Media
Logo Design
Logo Design
Problem
Problem
S.E.L.F struggled to differentiate itself within its community cafe presence, making it difficult to establish a distinct identity and attract stronger engagement.
S.E.L.F struggled to differentiate itself within its community cafe presence, making it difficult to establish a distinct identity and attract stronger engagement.
S.E.L.F struggled to differentiate itself within its community cafe presence, making it difficult to establish a distinct identity and attract stronger engagement.
Without clear differentiation, the organization risked blending into the café environment and missing opportunities to amplify its mission.
Without clear differentiation, the organization risked blending into the café environment and missing opportunities to amplify its mission.
Without clear differentiation, the organization risked blending into the café environment and missing opportunities to amplify its mission.
Solution
Solution
Created a logo and social posts to help a new student club stand out from its original organization and build community.
Created a logo and social posts to help a new student club stand out from its original organization and build community.
Created a logo and social posts to help a new student club stand out from its original organization and build community.
The Food Co-Op, a student-run café at Binghamton since 1975, is known for its eco-friendly food and community-focused events. S.E.L.F. was recently founded to extend that spirit beyond café hours, promoting themes of sustainability, music, and friendship.
The Food Co-Op, a student-run café at Binghamton since 1975, is known for its eco-friendly food and community-focused events. S.E.L.F. was recently founded to extend that spirit beyond café hours, promoting themes of sustainability, music, and friendship.
The Food Co-Op, a student-run café at Binghamton since 1975, is known for its eco-friendly food and community-focused events. S.E.L.F. was recently founded to extend that spirit beyond café hours, promoting themes of sustainability, music, and friendship.
Logos
Logos
Through weeks of collaboration with the club president, we landed on a logo for each letter in the acronym.
Through weeks of collaboration with the club president, we landed on a logo for each letter in the acronym.
Through weeks of collaboration with the club president, we landed on a logo for each letter in the acronym.
Inspired by the café’s medieval fairy tale décor and S.E.L.F.’s commitment to sustainable living, a new logo was created that visually distinguished the organization from the café while still resonating with the café’s clientele and the student community.
Inspired by the café’s medieval fairy tale décor and S.E.L.F.’s commitment to sustainable living, a new logo was created that visually distinguished the organization from the café while still resonating with the café’s clientele and the student community.
Inspired by the café’s medieval fairy tale décor and S.E.L.F.’s commitment to sustainable living, a new logo was created that visually distinguished the organization from the café while still resonating with the café’s clientele and the student community.
Next Project
Next Project
WOO
WOO
Ice Cream Class Assignment
Ice Cream Class Assignment
Logo Design
Logo Design
Package Design
Package Design
